How to Monitor Google Ads Performance in Google Sheets

Google Ads practitioners spend 30–60 minutes each morning clicking through accounts just to answer one question: is everything okay?

The Google Ads UI is built for deep campaign management, not quick daily health checks. What if you could see every key metric across all your accounts in a single Google Sheet — updated automatically?

The problem with manual checks

When you manage multiple accounts, your morning routine looks like this:

Open Google Ads
Switch to the first account
Check campaign performance
Look for anomalies
Repeat for every account

That’s before you’ve started any actual optimization work. And if something broke overnight — a budget overspend, a CPA spike, a campaign that stopped delivering — you find out when the client emails you.

A better approach: automated monitoring

Instead of navigating the Google Ads UI every morning, you can pull key metrics into a Google Sheet automatically using a Google Ads Script. The script runs daily, writes data to your Sheet, and your dashboard formulas do the rest.

Key metrics to monitor:

Cost, Clicks, Impressions — volume and spend
Conversions, Conversion Value — performance
CPA, CTR, CPC, ROAS — efficiency
Search Impression Share — competitive position
Budget pacing — monthly spend tracking

Getting started

PPC Sentry is a free Google Sheets template that does exactly this. The Lite version includes a pre-configured dashboard and a Google Ads Script you can paste into your account in 5 minutes.

Download PPC Sentry Lite for free →